Have you ever wondered why one person is successful at something, but another person is not successful at the same thing? Does the successful one have an unfair advantage? Is it possible for the one that did not succeed to overcome the obstacle that prevented them from succeeding?

There is a lot to be said about having a positive outlook. It is impossible to succeed if you do not think you will. You may have heard the children’s story about the “Little Engine That Could”. If you think you can do something, then you will do what it takes to succeed. If you do not think you can, then you likely will not succeed.

You may have heard someone make the statement, “I do not know why I even bother doing this, because I can not win.” Maybe you have said the same thing yourself. Often times you do not hear such blatant self defeat. Sometimes it goes unsaid. Sometimes we say over and over, “I hope this does not happen.” It almost always happens anyway, why? Could it be because we focus on the negative thing too much. Maybe we should focus on the positive things instead. Say, “I hope this happens”. Hope for the opposite thing to happen instead of hoping the negative thing does not happen.

Easy Is What You Know

Another reason for failure is lack of knowledge. When you have limited knowledge of something it makes it very difficult to succeed at it. Knowledge is power. When you fail at something turn it around and ask why you failed. Dig into the matter and discover what caused the failure. Ask other people to give an honest analysis of your failure, because sometimes we can not see our own faults. Expect to get an answer that may upset you, but learn from the mistakes and try not to repeat them.

Learn from other people. Do not be afraid to ask others for information about the things that are not clear to you. Dig around on the Internet and find all the information you can about what you are trying to do. Try to learn something new every day. Sign up for the free newsletters and take the time to read the information you receive. Buy information products and then read the information.

The most important thing of all is to take action. Once you learn something new it does no good unless you use it. You probably have heard the expression, “Use it or lose it”. If you do not use the information then you will forget about it and never put it to use.

Build Relationships

Do not try to sell to people. Instead work to build a relationship with them. People will be more likely to buy something from someone they trust. Show them that you want to help them and then honestly try to help them.

Create an Autoresponder message series for your opt-in list that has useful information that they can benefit from. Do not send a barrage of promotions with no useful information. Alternate your blatant promotions with a few soft promotions, that is a message that has useful information with a short line for your promotion. Make the promotion relate to the message and compliment the information you give. There is nothing wrong with trying to sell something, because you are in the business to make money. People get tired of having hundreds of email messages with no useful information.

Give people more then they expect and they will keep coming back to buy from you. Try to always over deliver on the things that you promote. People like to think that they are getting a deal, more for the money. “Perception is Reality!” A high perceived value makes people feel good.

These are some of the secrets of Internet Marketing. I hope that this information has started you thinking about ways to apply these things to your business.

I wish you success in all your legitimate business ventures and in your every day life too!

Sincerely,

Jim Van Dyke

The King of Scripts

This is a continuation from yesterday’s post and you may want to read that post first. Internet Marketing Strategies and Success Secrets.

Getting traffic to your website is the single most important part of Internet Marketing. Traffic is the life blood of your business. If you do not bring people to visit your website, then you will not be able to sell anything online. There are many ways to accomplish this and you will see some of the top secret methods used by the top Internet Marketers.

YouTube

The power of YouTube is the sheer volume of people that view the videos posted on the website. You can create a video of your computer desktop while you walk through the benefits of your software product. You could create a video showing how to do just about anything. Camtasia is a nice software package to make videos from your computer desktop and record your voice to narrate the video. You can download a similar software package that is called Jing.

Try to make the video 5 minutes or less. Make an introduction with your website address and other information about the video. You want to brand your video so that someone else can not steal the video and promote their own website. The introduction can be made with MS Word, another word processor program, photoshop, or other program, then you can open that on your computer desktop while recording.

I recently created and uploaded two videos on YouTube. Install Exclusive Niche Websites Part 1 How to Install Exclusive Niche Websites Part 2 Notice the active link in the information box that leads to my Blog. Also notice the introduction screen for both videos. Once you have your video posted on YouTube, then you could embed the video in your Blog or on your website. By posting the video on YouTube you free up a lot of the bandwidth that would be used if you hosted the video on your own website.

Squidoo

You can use Squidoo to post articles and even embed your YouTube videos to get more exposure. People like to watch videos. You can use this fact to your advantage. You can also set up your Squidoo webpage or lens to make money for you by showing ads and affiliate links.

Squidoo is considered a social media website, because you can embed video, post photos, post written copy such as articles and post audio on your lens. Make your lens attractive to people that search the Squidoo website and for people that search through Google or other search engines. The more people that see your Squidoo lens means the more people that will click on your links.

Make sure you use good content. The goal is to get people to read the information you are posting and to click on the links to your webpage or Blog. A secondary benefit with using a social media website to put links to your website is the higher ranking of the social media website. A link to your website from a higher ranking website will help increase your page rank with Google and the other search engines.

I wish you success in all your legitimate business ventures and in your every day life too!

Sincerely,

Jim Van Dyke

The King of Scripts

Internet marketing has been going on for over 10 years, but marketing has been going on for centuries. There are many similarities between the older types of marketing and Internet Marketing. The older types of marketing have used many other forms of media. The same sales strategies can be used online. The main trick is to adapt the strategies to fit the new media.

The Power Is in the List

The first thing to consider is how to market to people online? It has been proven through research that most consumers do not make a purchase the first time they see a product or service. It may take seven times or more to be exposed to a product or service before the consumer will make a purchase. It has been proven that most people will visit a website the first time and may never see it again. How can you put your product in front of their eyes seven times or more?

The biggest Internet Marketing strategy is to get the name and email address of your visitor on the first visit to your website. You may not get a second chance, so make the first impression count. Offer your visitor an ethical bribe to get them to give you their name and email address. For example on this Blog you will find an Opt-in Form on the top right side. I am offering a Free Home Study Course in exchange for your name and email address. I am adding more content to the course, but at this time there are 44 days worth of information that have been selected for you. The information will help you to design and create your own website. You will also gain valuable information about Internet Marketing. In addition the first message has a link for a special report that you can download and use for Free.

By providing information that your list can use, you can build a relationship with your list. The biggest secret to success with your list is to give them more then they expect. Over deliver with everything you do. People will appreciate your help and will be more likely to buy your product or service. Even though sales are what keep your business alive, the sale should be secondary. You will find greater success by doing this, then you will by focusing on the sale.

Build a lasting relationship with your list. People tend to make purchases from people they can trust. Who can you trust more then a friend, someone who cares about you as a person. Not just a sale. Think of it this way, if you get a person to buy one thing from you and they are not satisfied and never buy from you again, then you just lost a repeat customer. When you build a relationship and give them more then they expect, then they will come back to buy more and may bring their friends and family along too.

Targeted Traffic

You need to get people to visit your website. Just building a website will not bring people flocking to your door. This is similar to the old days before The Internet, salesmen had to go to the doors of their potential customer. They had to place advertisements in front of their eyes on billboards, store fronts, newspapers and magazines.

You need to look for where your potential customers hang out on the Internet. Find forums and discussion groups for a related topic and then place comments and posts with the link to your squeeze page. Your squeeze page will have a mini sales letter that will promote your ethical bribe and have an opt-in form. It is called an ethical bribe, but it is really an exchange. You give them information or a product in exchange for their name and email address.

You want to post a few comments and wait a little while before you post your first article or topic post. You also want to follow the rules and guidelines of the forum or discussion group. Most will not allow a blatant advertisement, so write an article about a topic related to your product(s) or service(s). Most will not allow an affiliate link or a link to your website in the body of the post, but you can put a link in your signature or author bio box.

Check back tomorrow for more Internet Marketing Strategies and Success Secrets.

I wish you success in all your legitimate business ventures and in your every day life too!

Sincerely,

Jim Van Dyke

The King of Scripts

How can you use your website to make money? This is a very good question and I am sure there are more people asking this question today. The price of gas has gone up all over the USA and people are worried about affording to drive to work. Inflation has been higher then normal. People are more worried about losing their jobs then ever before in their lives. With all of the money worries and problems, it is no wonder that more people are looking to start a home business.

Internet Marketing may be just what you need to alleviate your money problems. You may only want to offset the higher cost of gas and food. You may want to build a small business to use as a safety net in case you lose your job. Or you may want to replace your current job with an Internet Marketing business that will give you more income and take less of your time.

You may want to get extra money to pay off some bills or loans. You may want to get extra money to pay for a much needed vacation. What ever you are looking to do with the extra money, you may be interested in building a website to make the extra money. A website can sell products for you 24 hours a day, 7 days a week, 365 days a year without taking a break! Your website can make money for you while you are sleeping, while you are on vacation, or even while you are at your day job.

One of the best things to sell on the Internet is digital information products, because the delivery can be set up to occur automatically after the customer has made the payment transaction. You can set it all up through your website, merchant account, payment processor, and fulfillment processor. This will happen automatically and your customer only has to click a button on your website, enter their payment information and download their product. This will all happen with in minutes.

If you do not have your own product to sell, then you can join affiliate programs and sell other people’s products and make a commission on each sell you initiate through your website. You can join Google AdSense and host advertisements on your website, that will pay you every time someone clicks on one of the ads. This is called Pay Per Click or PPC for short.

Amazon has an affiliate program that will pay you for every sell you initiate through hosting advertisements on your website. The pay outs are much higher then Google AdSense, but you only receive commission on sales not on clicks. Amazon has a wide variety of products that you can display on your website and will fit in with the topic of your website. The products range from books and software to home appliances and beauty products. These products are shipped by the seller, and you do not need to worry about shipments. Once you refer the person through a link on your website, you do not have any more involvement in the sell or fulfillment.

ClickBank has a sellers program to sell your products through other people (Affiliates). This program also has a way to collect payment from customers and to pay your Affiliates. ClickBank also has an Affiliate Program where you can advertise and sell other people’s products. ClickBank specializes in digital information products and software. You place an advertisement on your website and refer people to the seller’s website.

These are just a few of the Affilaite Programs that you can join. You can find out more about some great Affiliate Programs at PlugIn Profits.

The best way to make money on the Internet is to sell your own products. You can create digital information products and sell them for 100% profit. You can also buy the Resell Rights (RR) to sell another person’s product for 100% profit. Your total profit will be less the cost of the Resell Rights, but the rest is yours to keep. You can also buy Master Resell Rights (MRR) to sell the Resell Rights or the product for 100% profit. You can also buy Private Label Rights (PLR) to another person’s product, make some changes to it and sell it as your own product for 100% profit. You can also use parts of the PLR product to create a new product.

How can you get digital information products to sell on your website? How can you find out how to build your website and use it to make money for you?

On June 10, 2008 I will be unveiling a new product that I am putting the finishing touches on right now. The title is “How to Build a Website: A Step by Step Guide to Creating an Internet Marketing Website.” This product will come with some great bonuses. One bonus is a free months access to my new membership site called King of Scripts – Webmaster Gold. This site has an enormous library of videos that will show you how to do everything you need to do to get a working website. This site will also have information products that you can download with Master Resell Rights, Resell Rights and Private Label Rights that you can use for your website and sell to make money for you. More products will be added to the members area on a regular basis.

There is also an Affiliate Program set up, so you can earn your membership by having just 4 of your friends or family join. You will earn $15US for each person you refer to the membership and that subscribes to it, then you will get $10US each month after the first month that they remain a member. Not only can you earn enough money to pay for your membership, but you can also earn more and receive money in your PayPal account.

June 10, 2008 will be here before you know it. Check back tomorrow and find out some more useful information. I will also explain about more features of my guide and the bonuses that will come with it. See you tomorrow!

I wish you success in all of your business ventures and in your every day life too.

Sincerely,

Jim Van Dyke

The King of Scripts