Bringing traffic to your website is an art. There are many ways to bring vivitors to your website. You can use a Traffic Exchange and surf a lot of web pages to earn credits to bring visitors to your website. See my previous posts about Traffic Exchanges by clicking the following links.

Traffic Generation for Your Website With Traffic Exchanges

Traffic Generation for Your Website With Traffic Exchanges Part 2

You can write articles and post them on Article Directories. Create an Author ibformation box with your website URL as an active link. This will give you a link back to your website from a high page rank website and help increase your ranking with the search engines. This brings traffic from two sorces. From the Artcile Directory when people click on your link, and from the organic (free) searches through the search engines. See my previous posts on Article Marketing by clicking the links below.

Traffic Generation for Your Website Through Article Marketing

Traffic Generation for Your Website Through Article Marketing Part 2

There are many more ways to bring traffic to your website. For more information about traffic generation click on the following links.

Once Your Website Is Working, Now What?

Once Your Website Is Working, Now What? Part 2

Once Your Website Is Working, Now What? Part 3

Once you spend the time or money to bring traffic to your website what do you do with them? Research has found that most people will only buy something after they are exposed to it 7 or more times. It is not cost effective to spend time and money to bring someone to your website once and let them just leave. Regardless of what type website you have or what you are selling on your website, by following this technique you can increase sales!

Get Them to Give You There Name and Email Address

This is the most important part of Internet Marketing. This is called building your list. You want to collect the names and email addresses of as many visitors to your website as possible. How can you get people to leave their name and email address? There are many ways to do this. I recommend that you start by getting an AutoResponder account through a company that offers this service. There are many to choose from. I use GetResponse for my List. You can do a Google search for “autoresponder service” to find more options.

Once you have an AutoResponder account set up, then you can follow the directions given through your service to create an Opt-In Form. There are usually some options to choose from to make your form more customized to suit your needs. After you select the options you want, then you need to copy and paste the generated code to a txt document for later use. This way you do not need to go back and create a new form every time you want to add a form on your website.

You want to put your opt-in form on every page of your website. You also want to create landing pages that give more information about the offer you are using to get visitors to leave their name and email address. These landing pages will be used as the web page address for all of your traffic generation efforts. You want to bring people to your website through these landing pages, then you can send them to a sales page at the end of the opt-in process. This is set up through your AutoResponder service and is part of the options to create the opt-in form.

Now you need to set up your messages that will be sent to your List. This is done through your AutoResponder service. The messages are usually delivered in the order you choose and after a certain number of days from when the Opt-In was collected. Make sure you provide information that your visitors will want to read and that relates to the topic of your website. Make sure you include a link to your website in every message. Remember it takes 7 or more exposures to get a sale. You can also include some soft sale for items that relate to the topic of the message. Do not include hard sales in these messages.

You can also set up to broadcast a message to all people on your list on a specific date. This is usually a one shot message, meaning that it will only be sent on the date specified to the people on your List at the date. The message will usually be saved so you can re-send at a later date if you wish. The broadcast can be used to send your List updates to your Blog or changes you made to your website. You can send them free items to keep them interested and on your List. You can also send a periodic hard sale, where there is no other information just the sale. There should be a greater number of soft sale messages, where you have useful information with a promotion for one item, then there is hard sale messages. This will keep the people on your List and wanting more information from you.

I wish you success in all your legitimate business ventures and in your every day life too!

Sincerely,

Jim Van Dyke

The King of Scripts

You may have heard this before, but it is worth repeating, “The power is in your List.” Do you know what that means? What is the List? Many people who are just starting out in Internet Marketing my not have a List yet, or may not know what a List is. Your List is a list of names and email addresses that you build up over time. The people on your List have agreed to be on the List and to receive email from you. What is so special about this kind of a List?

By getting a List, you have the right to send the people on the List emails periodically to promote your products and services or to promote other people’s products for commission. By sending emails periodically you keep your name and website in the minds of the people on your List. It is a proven fact that many people will not buy a product or service the first time they see it, and it may take 7 or more times before they actually purchase the product or service. Just getting people to your website to see your products is not enough. If you do not get the names and email addresses of your visitors, then you will likely not succeed in Internet Marketing.

One mistake that I see repeated by many Internet Marketers is that they just send their List promotions. If all you send is promotions, then you are not really building a relationship with the people on your List. You may make a few sells of lower price items, but you will not sell high priced items unless you build a relationship with them. Think of this as a friendship, how long will the friendship last if you only ask for money or favors from them and give them nothing in return? Always try to give the people on your List more then they expect. Give them good quality information that they can use and benefit from. Build the relationship and then nurture it. When you send them a promotion they will look forward to it and will buy the product from you, because they know that you will give them more then they expect.

The frequency that you send out emails will depend on your niche and on the people on your List. There is a fine line between too much and not enough, so you need to experiment a little to see what is best for your List. Offset the outright promotional emails with good quality emails that give the people on your list information they need. Also sprinkle a little of yourself in the emails. Start out the email by giving a little story that leads up to the topic or the soft promotion. Give your list something to look forward to when they open your next email. Build suspense. Open up and tell them about you and your family. Let them become a part of your world.

Once you build a good relationship with your List, then the people on the List will want to share your information with other people they know. This can do wonders to build your list, because nothing can beat an honest testimonial from a close friend about anything. Here is an example of what someone may say to their friend, “Check out this great website and sign up for the newsletter, because this person really knows what they are talking about!” Do you think the friend will check out your website and sign up for the newsletter?

How do you start a List? The first thing that is needed is an Autoresponder service. I use GetResponse and you are welcome to check them out. There are other services to choose from and you can do a Google search for “autoresponder” to find them. You can also use a script on your own website and send automated emails through your website email account. The problem with this is that if someone claims spam, then your whole website could be shut down. If you use a service, then you would only loose your account with them. Once you have decided on which service to use, then you can start building your List.

The easiest way to build a List is through your website. Create a Squeeze Page with a short message about your newsletter, e-zine or email course. Add an opt-in form with code that your autoresponder service will provide to capture opt-ins in the service databases for your account. Promote your Squeeze Page through advertisements and other methods. The Squeeze Page is called many names by Internet Marketers, such as Opt-In Page, Landing Page, Ethical Bribe, and many other names.

There are many strategies to get your visitors to give you their name and email address. You could give them an ethical bribe, which is an item with a perceived value that will encourage them to give their name and email address. This could be a digital information product that they could download and use. This could be an email course or instructional emails that are sent over a certain period of time. This could be access to information on your website in a free members area. This could be membership in a discussion group that will allow them to read and to create posts as well as leave comments. The only limit here is your imagination, I am sure that you could think of many other ethical bribes that you could offer your visitor to get their name and email address from them.

You could ask your visitor to join your newsletter and tell them about the newsletter and what it will give them. A newsletter would be a pre-configured email campaign that you set up to deliver at certain intervals based on the day the individual person opted in. You could ask them to join your e-zine and explain to them what your e-zine contains and what it covers. An e-zine should not be pre-configured, because it will give up to date information about a certain topic or theme and will be sent at certain intervals to everyone on the List simultaneously, such as every Monday, every other Monday, twice a month, every month, every other month, or what ever you set up. This is just like a magazine only it is digital and delivered by email.

These are just a few of the strategies that you can use to build your list. This is not an all inclusive list. I hope that this information has been of help to you and that you have found something that you can use and put to work for you.

I wish you success in all your legitimate business ventures and in your every day life too!

Sincerely,

Jim Van Dyke

The King of Scripts